About me

I’ve spent more than twenty years working with global brands, start ups and budding entrepreneurs. I’ve worked client side, I’ve worked in agencies, I’ve advised agencies and I’ve owned my own.

It all adds up to an awful lot of experience and insight that you can use to take your business to the next level of growth.

Every business needs a solid foundation, and that foundation is your brand; whether you’re just starting out, a fully fledged brand or a creative agency – you need a brand. A brand that brings your vision to life and instantly connects with your audience so they love and trust you.

My mission is to help you create the success you dream of; to connect with all those possibilities you’ve yet to experience and together we can make it happen.

Work with me

Here are a few of my career highlights:

Hitting the highs

  • Working on the launch of First Direct 20 years ago – an iconic brand that’s remained true to its roots.
  • Running my own design consultancy for eight years and, during that time, growing the Silentnight beds brand to be the No1 bed manufacturer.
  • Brought Irn-Bru to kids.
  • Figured out why men should buy Nivea.
  • Managed multi channel global campaigns.
  • Lead a big budget pitch for Sky, working closely with stakeholder, involving agency research, vetting 20+ agencies for cred sessions, and finally working with three agencies on a detailed pitch.
  • Worked with many agencies of varying sizes get clear on their offering, understand why their new business efforts aren’t working and create a strategy for growth. 
  • Creating successful brands for a bunch of amazing entrepreneurs that are now sound businesses achieving great growth.
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“Deborah is an absolute BRAND NINJA. She went beyond looking just at my product offering and how to position it in the market place. And, to be honest, that’s all I was expecting from a ‘branding’ exercise. I was taken aback by the detail Debs went into. She took me on a journey of business and self discovery. She delved deep into my passions, core beliefs, and value systems. She deciphered my artistic scribbles and decoded my visions of grandeur and out of it distilled THE PERFECT BRAND for my startup business... I was so overwhelmed when she presented the brand model. She absolutely NAILED IT! She is so much more than a brand consultant. She is a brilliant and intuitive business mentor. I can’t recommend her and her exploratory process enough!! Just AWEsome.”

Amanda FaulknerFounder; My Mimo

“Deborah helped take us through a pitch process to find an advertising agency partner, from the minute she joined she became an integral part of the team, running the project to perfection, she kept us on track internally and worked professionally with agencies. Especially quick to understand our needs and therefore successfully partnered us with an agency that fit our criteria to set us up for success. A joy to work with and a recommended addition to client businesses and agencies alike.”

Alex WaltonHead of Brands - Sky Betting and Gaming

“Deborah is fantastic. From the beginning of our start up business journey to implementation, she covered all the bases from name generation to execution of brand assets. The Little Nessies brand is still as current and fresh now as the day we launched.Our company growth has been cemented through the time spent with Deborah in creating the vision of the perfect brand for us.
If you are looking for a brand refresh or brand new start up business - then I would definitely recommend ! ”

Lynne HunterOwner; Little Nessies Ltd

“Working with Deborah has helped us define our brand and identified our strengths in relation to our competitors, which has helped us articulate our niche more strongly and get clear on our messages. Deborah's coaching has helped shift a mental block around starting sales conversations; giving me confidence in reaching out to new people and as a result we have a sound new business plan in place. ”

Kath ShackletonMD, Fettle

““We asked for Deborah’s help when we were up against it on a pitch, and with a key member of staff on leave I needed someone to manage the whole process. The pitch process was unbelievably stress free and we now have a process in place that should set us up for future success'”

FounderBrand agency; London

“The Brand discovery process with Deborah was brilliant; She knows exactly what she is doing, the exact process she is taking you through and I was stunned by the results. I have been trying to describe what I do simply and effectively for years and she nailed it in one session with brilliant insight. Basically she is fantastic at what she does.”

Carey GlassManagement Consultant

“Working with Deborah on my brand was not only amazing but eye-opening.Until I began working with her I hadn’t released the true depth that a brand actually conveys. During Deborah's process, it became very clear that my old brand didn’t convey the depth of my 20 years experience and professionalism as a healer and teacher. With her guidance, I realised that I actually needed to embrace my inner white witch and change my business name from my own name to White Witch Wisdom®. I wouldn’t hesitate to recommend Deborah for a second. In her, you will find a highly skilled, experienced professional, who will not only draw out your true essence but will show you how to convey that essence into your branding thus attracting your ideal clients. ”

Amanda FarrarLaw of attraction coach

“As I was just starting out I had no idea where to begin creating a brand. The initial consultation was time consuming but it's so true that spending time and money to get things right from the start is what really matters. I now have a brand that is a true reflection of me and so many people reiterate that when I tell them about The Food Boss. I couldn't have asked for anyone else to share this great experience with and it will firmly remain in my business history as the very starting point!”

Kate LawThe Food Boss

‘It’s amazing how one little conversation can change things forever’