Build a brand that attracts a buying audience

Are you ready to feel empowered and completely confident in your brand? To have absolute clarity of how and where to position yourself in the marketplace? 

Do you want to know how to connect and engage with your potential clients and really stand out from your competitors so they buy from you?

For 20 years I’ve worked with big brands with big budgets, and right now I feel that there’s never been a better time for female entrepreneurs to succeed. I want to help make this happen!

I bring together this industry experience, with my insightful coaching skills and talent for drawing out of people that special something that is the essence of their brand.

Are you ready to build a brand and to feel ready to embrace all the possibilities and opportunities a successful brand can give you? 

Then we need to talk!

Arrange a discovery call

What is a brand?

Your brand is a feeling, it’s the essence that calls to your ideal clients. It’s what makes them have to work with you and your business. It’s what makes them tell everyone about you – whether they’ve worked with you or not.

But building your brand isn’t all gut instinct and asking the universe to deliver dream clients at your door.

To create – and grow – a successful brand, you need hard facts and market knowledge. You need solid research and the know-how to uncover valuable insights that help shape your brand.

And that’s where I come in.

How I work

A brand strategy – not just a logo

I get it, we all want to jump to the fun bit, choosing colours and deciding on fonts.

But without a brand strategy, your logo and palette are based on pure luck.

Big brands wouldn’t dream of cutting out the research, planning and strategy stage – so why would you?

 Besides, a powerful and successful brand is so much more than a pretty logo.  

I understand the psychology of shapes and colours, and I can translate a brand strategy into a visual identity that screams YOU.  

And I have the business experience to coach you through the branding process and to ensure that your business is positioned perfectly to grow and scale.

Case studies

This business is your dream, and you’ve got a lot riding on it.


It’s a big deal and making uninformed guesses is a massive risk.

Using up-to-the-minute marketplace insights, competitor analysis and some of the best global research available, I go in-depth on every level – looking at what it is you really want this business to be, and how to position your brand so you standout for all the right reasons.

I don’t just look at who your target market is, but what motivates them and what challenges they are facing, so you connect with them on an emotional level.

This deep work pays off to give you and your buyers clarity, and the meaningful insights you gain help shape your business to ensure you’re building it on solid foundations.

Work with me


What you can expect from me


  • An expert, no-nonsense, straight-talking approach.
  • A clear step-by-step process with guidance, support.               
  • Plenty of ‘a-ha!’ moments and valuable insights.
  • Clarity on your business offering, vision and help with your brand goal.
  • A detailed brand strategy to understand your brand truth, value proposition, values and personality to be able to tell your story.
  • Visual branding that truly reflects your business and appeals to your target market.
  • A framework for marketing your business and communicating with clients and prospects.    
  • Mentoring based on 20 years’ experience working with brands big and small.


Together, we’ll get clear on your brand. We’ll figure out exactly who you are, what you stand for and where you’re going – and then we’ll create the roadmap to get you there.


“I have just had my brand strategy done with Deborah and it was so perfect I ended up in tears! She got me from day one and has somehow reached into my soul and translated me into my brand. Something I had failed to do on my own. I have been in business for 18 months and feel like I am just starting. The brand strategy sessions and feedback was amazing, she then translated that into a beautiful logo, colour palette and strapline. I feel clear and confident that when a potential client sees my branding they are seeing me. That is priceless! I cannot recommend her highly enough!”

Charlotte PridmoreTransformation Coach

“Deborah is an absolute BRAND NINJA. She went beyond looking just at my product offering and how to position it in the market place. And, to be honest, that’s all I was expecting from a ‘branding’ exercise. I was taken aback by the detail Debs went into. She took me on a journey of business and self discovery. She delved deep into my passions, core beliefs, and value systems. She deciphered my artistic scribbles and decoded my visions of grandeur and out of it distilled THE PERFECT BRAND for my startup business... I was so overwhelmed when she presented the brand model that I cried. She absolutely NAILED IT! She is so much more than a brand consultant. She is a brilliant and intuitive business mentor. I can’t recommend her and her exploratory process enough!! Just AWEsome.”

Amanda FaulknerFounder MyMimo

“Working with Deborah on my brand was not only amazing but eye-opening. Until I began working with her I hadn’t released the true depth that a brand actually conveys. During Deborah's process, it became very clear that my old brand didn’t convey the depth of my 20 years experience and professionalism as a healer and teacher. With her guidance, I realised that I actually needed to embrace my inner white witch and change my business name from my own name to White Witch Wisdom®. I wouldn’t hesitate to recommend Deborah for a second. In her, you will find a highly skilled, experienced professional, who will not only draw out your true essence but will show you how to convey that essence into your branding thus attracting your ideal clients. ”

Amanda FarrarFounder White Witch Wisdom

“I thought I just needed a logo, but what I got was so much more, Deborah really got to grips with what I wanted to achieve and made it happen. We explored every possibility so that I got clear on my business and understood who I needed to appeal to. I have a brand that feels true to me and know it will last as the business grows. Deborah is extremely business minded and I felt safe in knowing she’d worked with big name brand for over 20 years. She’s also very creative and helped steer the designer to create something so true to me, they got it right the first time. Doing the hard work first has really paid off for me and I would recommend Deborah to anyone who needs help in creating and establishing a brand.”

Ria InglebyFounder of Well+

“As I was just starting out I had no idea where to even begin creating a brand and know I needed some help. Deborah was recommended to me by a colleague and loved the work she’s done for her in created her name and brand that truly reflected her. The initial consultation was great and from there everything flowed, it was time consuming but it’s so true that spending time and money to get things right from the start is what really matters. The best part was the name generation, Deb had said when you see it you’ll just know, and I really did, from that point the logo design was pretty straight forward and then the website build was the final element. I now have a brand that is a true reflection of me and so many people reiterate that when I tell them about The Food Boss. Deb is very good at reminding me not to stray away from my values and be true to what we came up with right at the beginning. I couldn’t have asked for anyone else to share this great experience with and it will firmly remain in my business history as the very starting point!”


“Branding with Deborah was one of the best business decisions to date. She knows exactly what she is doing, exactly the process she is taking you through and I was stunned by the result. I have been trying to describe what I do simply and effectively for years and she nailed it in one conversation with brilliant insight. Basically she is fantastic at what she does.”

Carey GlassManagement Consultant and Occupational Psychologist

“My very first impression of Deborah O’Grady was that she was extremely knowledgeable and passionate about the power of branding done the right way, and that there would be no fluff and no sugar-coating. The process Deborah led me through took a lot of hard work from both sides but it made me really think through my idea from a strategic point of view, as well as from a brand perspective.”

Anna IvesonFounder of VAzoom

“The brand repositioning work really helped me to communicate my offering and as a result I picked up three new clients in the first week.”

Anisa LewisPostive Parent Coach

“Working through the brand discovery process made me completely re-evaluate my business and gave me the clarity I needed to be able to communicate me and my services to my target market. I am so excited to be launching my new brand and would definitely recommend Deborah.

Liz Cunningham

“I can highly recommend Deborah. She has a professional but friendly approach and really gets under the skin of your brand. Having experienced her brand planning experience first hand I can say it is worth every penny. Deborah has an extremely thorough process in place and takes you on a real journey. The information she presented back to me was spot on and gave me the clarity I needed to make my brand bigger and better. I say journey as it is just that. The process made me look carefully at my goals, my positioning, the competition and my branding. I am now in a position where I am crystal clear on my brand model as well as having a shiny new logo that I can't wait to unveil soon. Deborah brings her expertise to the process but ultimately empowers business owners to drive their business forward and go after their goals.

Ruth CharltonFounder, A Place to Meet

“Deborah is super talented and extremely professional. The brand process was a wonderful experience that made me dig deep into my soul to find out who I am and what I can offer the world. I’m SO happy with the end result and with my new logo. I feel a lot more confident too now which will help me take my business to the next level. The last 6 weeks has felt very positive for me and I feel grateful that I was able to work with such a great lady, that I trusted completely to produce such a fab design.
Thank you Deborah, you are an inspiration.”

Mandy LaingFive elements acupuncturist
June 3, 2019 in Entrepreneurs

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