Business development for creative agencies
Having owned an agency and worked with many others, I know how challenging it can be to keep them afloat – let alone grow them. When you want results fast, it’s tempting to go straight to lead generation without a strategy. And when you’re pitching under pressure it’s easy to cut corners and miss out.
I’ll make sure you avoid these mistakes, and the many others I’ve seen agencies make, and help you get in the best position to succeed.
I look at the types of clients you’re attracting – or not – and why. Assessing your business from a client’s perspective, I scrutinise everything from your website to your creds and case studies. I request the information as a client would so I can understand your approach as well as the content.
I guide you through a process to explore exactly where your business is today and what makes it special. We look at your proposition, values and experience, plus your current new business approach and vision for the future. Doing this groundwork helps us define who your ideal clients are and how to approach them to achieve successful results.
Once we have clarity it’s crucial all your key stakeholders are aligned and share the goal for growth. We work together to ensure everyone’s bought in, which brings a new energy to your agency. And then we create a roadmap with clearly defined steps for how to achieve the growth you’re aiming for.
Each roadmap is bespoke, but developing or strengthening your proposition usually plays an important part. As does creating results-driven case studies to prove it, and developing a target list to help you win business in the right sectors with the right businesses.
“I’ve reviewed hundreds of websites and they often look and sound the same. Many focus on creativity without telling the audience what they really need to know. The main objective is to sell the agency – having a me-too website is a missed opportunity.”
I work with your team or a lead generation agency (which I can help you find and manage) to target your key audiences. I help you attract the right attention, create relevant content, build and nurture relationships and, ultimately, win new business.
I’m there when you need me and weekly, monthly or quarterly reviews will ensure you’re accountable and stay on track.
Agency management can be a lonely place. You might want some general guidance, insights or a sounding board rather than an in-depth business development plan. It’s hard to see the wood for the trees when its your own business – I take the emotion out of it, observe the facts and give you unbiased advise.
Maybe your senior management team needs to brush up on best pitch practice, or your account managers need to improve how they nurture and grow accounts. I provide bespoke training and workshops to help your staff get the insider view on what clients want.
Do you qualify leads or say yes to every pitch request? Are you asking the right questions at the right time to ensure your efforts aren’t wasted? What’s your pitch process and do you have regular reviews to ensure your learnings aren’t wasted? I can help you save money and get savvy on your pitches. Find out more about pitching.
* Working with trusted partners.
“To have had Deborah's support and external perspective during a time where we felt lost as an agency has proven invaluable. Her guidance coupled with her expertise led us to evaluate our own proposition, which in turn made us decide to rebrand and focus our service offerings. Since our rebrand, the futures looking bright and we have a clearer vision of who we are and want to be in the future. ”Adam ArnoldOwner Brandality
“We asked Deborah to help us find a lead generation agency and manage the initial on boarding. Deborah challenged us on our brand proposition and collateral before engaging. I was impressed at how thorough her process was to find us the right partner.”Agency owner Leeds
“I had the pleasure of working with Deborah at Intermarketing Agency where her remit was to manage and enhance the new business process, pipeline, partners and onboarding of new clients to ensure a seamless and integrated journey. What really impressed me was how in a short time frame, Deborah immersed herself in the business enabling her to develop improved and simplified new business process, ensured key departments had the right tools and engaged with world class partners to facilitate the long term global growth strategy.Philip CramptonDirector of Channel Strategy, Intermarketing
With a no-nonsense, highly focused and collaborative approach, I would have no hesitation in recommending Deborah as a strategic partner.”
“Deborah’s advice and help has been imperative in our growth. She helped us see we needed to niche in order to grow, and also helped with the rebrand and creating valuable assets. In doing so we are reaping the rewards. I highly recommend using Deborah. Her experience and skills are invaluable.”Creative director and founder; brand agency in London